What we did:
Developed a campaign to pitch for the 2015 Breeders’ Cup to be held at Keeneland for the first time. Worked with the Breeders’ Cup on sales and marketing plans.
Outcome:
Keeneland won the bid for the 2015 Breeders’ Cup. We sold out of tickets within the first few hours. A track record was set with 50,155 people in attendance, 4.6 million viewers on NBC, and $150 million + wagered. The event created a $65 million economic impact for the City of Lexington, KY. Did we mention there were 456 private jets parked at the Bluegrass Airport?!